"At last a scholarly examination of the ethics of evangelism and, in particular, the process of proselytizing. This groundbreaking book tackles head-on the prejudices and stereotypes so often leveled against Christians who wish to share the good news of Jesus with others. Challenging and thought-provoking, this is a must-read for anyone involved in evangelistic work and even more so for those who argue that there is no place for evangelism in a pluralistic society. Professor Thiessen's work will no doubt generate considerable debate and discussion on this important topic."

"This work is a vital contribution to the field of crosscultural mission, recognizing, as it does, the proximity of alternative faith views and the resulting opportunities for faith sharing. Thiessen demonstrates that it is possible to be a respecter of the person whilst still desiring to share faith in Christ in such a way that may lead to their conversion. This is a work that takes seriously the philosophical and theological dimensions, yet remains able to equip the reader for effective evangelistic ministry. I warmly commend it."

"This is a much-needed book. Unethical evangelism brings into disrepute whatever religion is being represented--and sadly most of us have seen examples of it. Christians in particular should be concerned when evangelism is carried out in a spirit incompatible with that of Christ himself. Elmer John Thiessen has put us in his debt by dealing with the topic with immense thoughtfulness, erudition and breadth. Indeed, as he seeks to persuade us that there is such a thing as ethical proselytism, and that the church (among others) needs to learn it, he actually models the kind of proselytism he advocates--thoughtful, gentle, respectful and clear. I for one am persuaded."

"Why scholars have long neglected the ethics of evangelism, one of the most important and controversial practices in our world, is a puzzling question. Fortunately, Elmer Thiessen has now provided us with the most extensive ethical analysis of evangelism to date. Moreover, he's written an engaging book that examines the messy details and sorts through them patiently and thoughtfully in a way that sheds new light on the subject for both evangelism's practitioners and critics. All those who are concerned with a respect for human dignity, who have a longing to share what is true and good, and who are concerned for religious freedom should read this book."